Take Me Out Of Context

Holy Ghost! “Do It Again”

Dance pop music is typically an expression of extroversion, or at least aspires to that state of mind. “Do It Again” is atypical in that respect — it’s sung from the perspective of a guy who starts off making a case for wanting to stay in by himself. Once he’s convinced to get out of his house, he’s not any less bored. The rituals and rhythms of bars and dance clubs are just as predictable as being alone in an apartment. He’s not complaining, though, just observing. It’s at that point when the DJ saves his life, or at least makes a ho-hum night a bit better than it would be otherwise by playing some exciting music. These lyrics could go one step further in any direction and be really obvious, but Holy Ghost! stick to understatement, if just to offset the sound of the track. This is some bouncey, colorful stuff. Also, I love the way it sounds as though the singer is about to break into Roxette’s “The Look” on bridge but he catches himself and shifts up the melody before he can get sued.

Go to the Holy Ghost! website.