You Never Realize

Apollo Ghosts “I Won’t Support Your Love”

The Jarvis Cocker song featured here last week examined the inner life of a terrible boyfriend, but this track by the Apollo Ghosts comes at the same topic from a perspective more of us are likely to share: The friend or sibling who struggles to be supportive of someone whose taste in suitors is extremely and consistently poor. I can’t imagine anyone reading this has ever not felt exactly like this about someone or other at some point, or all the time. The song is simple and direct; the sentiment is pitch-perfect, even if the guy’s voice is not. Crucially, the singer conveys the careful diplomacy involved in delivering this sort of tough love, coating the bitter pill of brutal honesty with a large amount of sugary affection.

Buy it from Catbird Records.