Now Speed Up!

NEXT GIRLZ babyMINT “Hellokittybalahcurrihellokitty美味しい”

BabyMINT are a Tawainese girl group spinning out of a idol competition show called Next Girlz, and they have made one of the most aggressively weird pop singles I’ve encountered in a while. “Hellokittybalahcurrihellokitty美味しい” combines extremely twee girly energy with K-pop maximalism and an AG Cook/Sophie flavor of hyperpop, resulting in something adorably berserk. The song begins with an interactive challenge in which the song speeds up every measure, but then it bounces around between different high energy modes like the song itself is daring you to keep up with it. It’s kind of a stunt song, but it holds together amazingly well and the novelty does not wear off much after repeat listens.

Buy it from Amazon.