Singing A Bass Line

Omar Apollo “Tamagotchi”

“Tamagotchi” is essentially an acoustic ballad about trying to hook up on the road but tricked out by The Neptunes so that the Spanish guitar takes a secondary role to classic Williams/Hugo syncopated drum programming with an emphasis on a booming bass drum. The guitar part feels a little cold and crystalline, so the shift into chords on the outro feels like a sudden warm breeze coming through the track. Omar Apollo tips between rapped and sung parts that mostly stick to bragging about designer clothes and trying to get laid, but he follows the lead of the chords and gets rather tender on that outro, layered with lovely harmonies and comically – but effectively! – contrasted with the widely sampled “DON’T STOP! POP THAT POP THAT!” bit from Luke’s “I Wanna Rock.” That last thing probably shouldn’t work, but the Neptunes really work their magic by making it click right into the arrangement.

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