Sinking Deeper Every Day

Shout Out Out Out Out “Guilt Trips Sink Ships”

I wonder if there is a cultural reason why so much of the music that is fashionable today features vocals that have been obviously treated with studio effects, often severe enough to transform the natural sound of the performer. Perhaps many of us relate to the subtext of a person burying their identity, or altering it in a way to become more acceptable to others. Maybe it’s to do with how we have the option of living much of our lives in a mediate state, in which we are offered the opportunity to construct our identities as we please on the internet and in games. Either way, it’s difficult for me to hear things like severe autotune, vocoder, or extreme reverb applied to the human voice without thinking that the singer is trying to hide and/or become someone or something else.

Shout Out Out Out Out, a synth-funk band from Edmonton, use what sounds like a vocoder on a majority of their songs. In context, it seems rather matter of fact, as though the band have hired a big clunky sci-fi robot as their lead singer. In using this effect, the group draw on a long history of robo-voices in electronic dance music, but whereas this sound can often feel harsh and cold, their digital voice is mellow, soft, and relatively warm. As “Guilt Trips Sink Ships” unfolds and builds toward a series of ecstatic crests, the robotic voice manages to feel both precise and cheerful, emphasizing the composition’s feeling of relaxed bliss.

Visit the Shout Out Out Out Out website.