Run Away From The Echoes

Hatchie “This Enchanted”

I wish I could send this song back to around 1992 or so because I’d love to know what UK-oriented indie fans would make of this song that’s essentially merging girly chart pop, Madchester keyboard style, and shoegaze guitar. Would this seem like a bizarre and impossible future, or an artistic inevitability? I tend to think it’s the latter, that there’s no logical reason for these vibes to not click together and the way influence and flattened histories go it’s just natural that Hatchie and her collaborators would arrive at this simply by going with what they think sounds cool and fun.

And boy does it ever sound cool and fun – the particular aesthetic combination results in a boppy and hyper-romantic song that’s somewhat at odds with the more fraught relationship dynamics described by the verses. But the point of the song is the chorus – regardless of the messiness, she’s just overwhelmed by the more ecstatic emotions and raw attraction.

Buy it from Bandcamp.